But dank meme flips dank once again, now characterizing online content as wholly un- dank: вЂњpassГ© or clichГ©d,вЂќ вЂњout of touch,вЂќ or вЂњhaving missed the cultural Zeitgeist.вЂќ

Slang has transformed other negative words, like bad, sick, or wicked, into positive ones. The surprising inversion of the word dank, though, has many precedents. Dank meme stash, as we saw, additionally alludes to the marijuana sense of dank. According to lexicographer Jonathon Green, black, campus, and drug slang began repurposing dank-which originally meant вЂњunpleasantly moist or humidвЂќ-as вЂњexcellentвЂќ or вЂњfirst-rate,вЂќ especially with reference to high-quality marijuana, in the 1980s.

The dank in dank meme is an ironic use of the slang term dank. In May 2016, an Australian journalist drily defined dank meme on a broadcast, much to the meta-delight of many internet users. Spreading in 2014вЂ“15, the term dank meme rose to mainstream prominence with a Facebook Group, Bernie SandersвЂ™ Dank Meme Stash, which churned out memes supporting Democratic candidate Bernie Sanders during the 2016 US presidential election (internet users frequently refer to a collection of dank memes as dank meme stashes). вЂMemes are deadвЂ™ is thus a well-worn meme itself.вЂќ

In other words, вЂњThis meme was funny and cool until it got so popular.вЂќДЄs Ryan Milner observed in his 2016 book, The World Made Meme, the phrase has been hoisted by its own petard: вЂњThe insult is every bit as memetic as the target itвЂ™s applied to. Calling something a dank meme thus suggests a broader critique of the meteoric rise and fall of viral content. The phrase dank meme first emerged in 2013 on message boards within 4chan and Reddit that were dedicated to making parodies of existing memes and mocking meme culture.ДЄccording to Know Your Meme, one notable early instance of the phrase featured the so-called Gnome Child (a character from the online game Runescape) with the caption: вЂњborn just in time to browse dank memes.вЂќ Another shows a baby dressed as a police officer writing a ticket, with the caption вЂњur getting a ticket sir that meme wasnвЂ™t dank enough.вЂќДЄs these examples illustrate, memes that use the phrase dank memes tend to be deliberately unusual, self-referential, and brimming with in-jokes that poke fun at meme creators who think theyвЂ™re offering fresh takes on memes but have, in fact, fallen behind the internetвЂ™s fast-changing times and tastes.

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